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HALO 3 LAUNCH REVIEW on Fri Dec 11, 2009 8:50 pm



Halo 3's $US170m launch 'biggest in US history'

After waiting in line for more than 24 hours, Darnell Jefferson, right, and Uchendu Nwachukwu, second from right, react to receiving the first copies of the video game Halo 3 from the game's hero, Master Chief, at a story in New York.
Photo: Microsoft Xbox

Microsoft's Halo 3 video game set an opening day U.S. sales record of $US170 million, outdoing any video game or movie debut and giving the company's money-losing entertainment unit a strong boost toward profitability.

Alien-shooting fans also surged onto Microsoft's Xbox Live online service. More than a million members took up virtual arms in Halo 3 in the first 20 hours on September 25, the day the game debuted, Microsoft said on Wednesday.

Halo 3 easily surpassed its predecessor, 2004's Halo 2, which racked up $US125 million on the first day. The game also beat the $US59 million U.S. opening day movie box office record, set by Spider-Man 3.

"It's a good number," said Andy Miedler, technology analyst at Edward Jones. "This certainly goes a long way toward bringing Microsoft's entertainment division toward that full-year profitability, which we think is important for investors," he added. Microsoft aims for a profit for the division in the current fiscal year.

The game is also key to Microsoft's quest to widen its lead over rival Sony in the battle for industry dominance of the current generation of game machines.

The game, in which players try to save humanity from an army of aliens, had drawn wide praise from reviewers for its lush settings, cinematic story and breadth of features.

The first two Halo games have sold a combined 15 million copies and cemented Microsoft as a serious player in a video game industry that was dominated by Sony's PlayStation 2.

Sony's follow-up PlayStation 3 is more expensive than the Xbox 360 and so far lacks any "system-seller" games like Halo 3.

However, Halo 3 is targeted firmly at the Xbox's core male audience, for whom realistic combat games are a staple. It does little to widen the machine's appeal to a more casual audience that is being courted with tremendous success by Nintendo's Wii console.

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Re: HALO 3 LAUNCH REVIEW on Wed Dec 23, 2009 9:10 pm



Good review nice post

beg beg An I did not know this....

Re: HALO 3 LAUNCH REVIEW on Sat Mar 20, 2010 10:17 pm



lol... halo 3.

Just play cod! xD

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