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Digicel buys rival firm in Dominica - To go head-to-head with LIME after Orange acquisition (read more)

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Digicel buys rival firm in Dominica - To go head-to-head with LIME after Orange acquisition
kingWritten by jamaica-gleaner.com

The Irish-owned telecommunications company, Digicel, yesterday said it had completed a deal to acquire the assets of the French phone company, Orange Dominica Limited.

"I am delighted to announce that Dominica's 'bigger, better network' just got even bigger and even better with the acquisition of Orange Dominica Limited. From today all Orange customers here in Dominica will automatically become Digicel customers," said Digicel's country manager in Dominica, Richard Stanton.

"Their service will be delivered by Digicel, the value offers they will enjoy will be Digicel offers, and later on this week all Orange customers will be seamlessly transitioned on to the Digicel network." Stanton said all Orange employees will sign new contracts with his firm, "on exactly the same terms and conditions that they had with Orange".

Takeover

He said as a result his company's customer base in Dominica has increased by significantly providing it with an advantage in the local market.

"We are winning and we will win," Stanton said, but did not say how many new customers Digicel had acquired, nor did he mention the cost of the takeover.

Previous to the takeover, there were three mobile operators, including the British telecommunications giant Cable and Wireless (LIME).

"I believe we are totally ethical in what we do in Dominica and I have no problem with taking people on head-to-head," Stanton said.

Meanwhile, Group Chief Executive Officer Colm Delves positioned the development within the context of Digicel's growing international reach.

"Digicel is delighted to welcome Orange Dominica customers to Digicel, where they are joining a family of 10 million customers in 32 markets across the world. Our customers benefit from our extensive network of operations through a wide range of innovative products and services that offer the best value for money, the best customer care and the best network - wherever you are in the world," he told Wednesday Business.

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