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Digicel reports over 163% growth in Facebook fans in 30 days

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Over the past month, Digicel Jamaica has been engaging Facebook fans through constant interactions and exciting giveaways, resulting in a record growth of over 18,000 fans to date on the company’s Fan Page. Fans have been treated to giveaways such as BlackBerry 8900, Samsung i900, Nokia E63 and BlackBerry 8520, plus one-year pre-paid BlackBerry service for each BlackBerry winner and thousands of dollars in credit giveaways. Digicel also treated its Facebook fans with giveaways of 100 tickets to 50 fans to attend the recently held Shaggy & Friends Concert.

Digicel’s Head of Marketing, Donavan White, comments that the company is pleased with the rate of growth they have seen so far on its fan page. “Our fan base is now at a little over 18,000 fans and we expect to see more growth as we continue to engage our fans and treat them to exciting giveaways. Facebook is an innovative marketing tool that not only gives us the opportunity to interact with our customers in real time, but also to continue to ensure that we deliver the Best Value to our customers”.

Known for its track record of being first to market with several telecommunications innovations, Digicel said it is capitalizing on the fact that a growing portion of the Jamaica demographics are spending more of their time and attention on Facebook including college students, adults, professionals, and many others. “As Jamaica’s biggest, we will continue to use Facebook as one of the driving marketing tools to help us to create an even stronger bond with our customers across Jamaica. We will also continue to use Facebook as a social research tool for our marketing campaigns as well as for information dissemination through event calendars, news releases, photos and videos to share with our fans”, closed Donovan.









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