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Bluetooth ads coming to cellphones soon

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Bluetooth ads coming to cellphones soon on Fri Aug 27, 2010 1:06 pm

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BluWave Caribbean is getting ready to deploy new technology that delivers digital ads to cell phones via bluetooth connectivity.

BluWave, according to director Barry Collymore, is the new wave in proximity marketing that lets the advertiser choose the target for its advertising efforts, while allowing cellular phone users with bluetooth-ready devices to access these ads on their phones.

Jamaica will be the first country in the Caribbean to use BluWave technology, first deployed in the United Kingdom, in which the company is headquartered. Collymore said at the launch of the service last week that Jamaica would be the ideal place to begin the global journey of proximity marketing.

"As is usual, with the most innovative and inviting trends Jamaica is the best place to start," he said.

The development is as a result of collaboration with Multimedia Jamaica Limited a subsidiary of the RJR Communications Group.

Gary Allen, deputy managing director of the RJR Communications Group noted that advertisers would benefit through the direct targeted advertising that BluWave facilitates. He said they could also get data on the reach and engagement of the ads. He said unlike other forms of advertising, accurate information on how many people receive, read and how many impressions are made could be generated from the BluWave technology....
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